If I read this article right, and I think their picture shows their Pringles stacked same-side up as mine, mine have the flavouring on the other side.
Which side is up in the can was never a question for me, they simply fit my mouth, and presumably mouths in general, better if the long concave side cups the tongue. It could be that they’re simply seasoned on the wrong side over here it’s not like they import them from the US, they’re produced in Poland.
In any case the store brand has seasoning placement down, but as this is Germany you’re limited to paprika and sour cream and onion. Which I will be sticking with in the future.
Chipsfrish Peperoni definitely have more heat, they’re saying they’re using 10000 Scoville powder (though not how much of it). Generally speaking if you order something hot in Germany you’re getting Turkish hot, which is about “able to eat pure Sriracha without breathing fire” kind of tolerance level.
But, granted, Pringles is American, I should have guessed.