I remember when big phones used to be called “phablets” and that was considered a bad thing that only certain power user types would want…
And then the same marketing that hit cars came to phones when companies realized that “bigger than the last model” was an easy way to have a number that they could point to that got bigger to imply this one was somehow better. That and human brains are wired to like bright colors so store displays of PHONE WITH BIG BRIGHT COLOR SCREEN made people want it despite it being objectively less easy to use than a more reasonably sized device.
I remember when big phones used to be called “phablets” and that was considered a bad thing that only certain power user types would want…
And then the same marketing that hit cars came to phones when companies realized that “bigger than the last model” was an easy way to have a number that they could point to that got bigger to imply this one was somehow better. That and human brains are wired to like bright colors so store displays of PHONE WITH BIG BRIGHT COLOR SCREEN made people want it despite it being objectively less easy to use than a more reasonably sized device.
-Sent from my iPhone 13 mini