For the past few years, we've seen a bunch of e-readers and e-notes featuring E Ink's Kaleido 3 technology. But if you thought that this color ePaper was limited to handheld devices, think again. E Ink has now shown off 75-inch outdoor displays.
  • LongLive@lemmy.worldEnglish
    28·
    14 hours ago

    I hope that this won’t mean there will be more advertising in protected areas because it satisfies new requirements.

    • Singletona082@lemmy.worldEnglish
      21·
      11 hours ago

      Narrator: It means there will be more advertising in protected areas because it satisfies new requirements.

      • jdeath@lemm.eeEnglish
        5·
        10 hours ago

        thinking about advertisers, this is the only possible reason why they would adopt such expensive technology

    • jdeath@lemm.eeEnglish
      32·
      10 hours ago

      and! it only costs as much resources as ten million paper posters, but will break after getting rained on thrice

    • DrCake@lemmy.worldEnglish
      23·
      14 hours ago

      For the company, saves having to send someone out to replace it, instead just update it over 3G or whatever

      • otacon239@lemmy.worldEnglish
        13·
        14 hours ago

        In the article it also points out that this means you don’t have to waste paper, which is a plus, assuming they last.

        • jdeath@lemm.eeEnglish
          22·
          10 hours ago

          i reckon they can handle getting rained on at least three times! and they love the summer sun

      • massive_bereavement@fedia.io
        9·
        14 hours ago

        Plus you can use real time bidding and let customers fight each other for prime hours, while also keeping low interest spots working.

        That said, I guess we’re closing in to those Minority Report street adds, that scan your face and give you personalized adverts.

        • jdeath@lemm.eeEnglish
          1·
          10 hours ago

          yeah i saw those in development over 10 years ago. they are definitely getting close

    • jqubed@lemmy.worldEnglish
      12·
      13 hours ago

      This is more to replace the digital signs that currently use LCD/LED displays. It’s more readable in the daytime because it doesn’t need a ridiculously bright backlight to compete against the sun. Compared to those signs this uses dramatically less electricity because it only uses electricity when the image changes (reading the article some of the options run off a small battery pack like you could use to recharge your phone a few times). Iirc you also don’t really have burn-in issues with e-ink. It looks like their color reproduction has gotten a lot better with the latest generation, so this could be a really good fit for a lot of outdoor digital signs.

    • jdeath@lemm.eeEnglish
      11·
      10 hours ago

      requires paying humans wages and that is unacceptable! also it only costs ten million times more than a paper poster and it goes into CapEx not OpEx so the government gives it preferential tax treatment

    • kayzeekayzee@lemmy.blahaj.zoneEnglish
      14·
      10 hours ago

      Hi! Former E Ink employee here. The technology behind color e ink displays is an intricate nightmare of juggling different ink particles through a gel medium (which is actually derived from pig fat btw). It’s a miracle it even works in the first place, and unfortunately higher color accuracy comes at the cost of refresh rate due to all the steps involved. Not sure how in-depth I can go without violating my NDA though lol.

      While the color tech is advancing, it’s still got a long way to go.